The MicroAge Marketing AdvantageApril 30, 2022
As a growth minded IT Service Provider, one of the biggest challenges you face is ensuring that you have a steady flow of new customers and business to feed the revenue and more importantly, the profitability you desire. If your goal is GROWTH, word of mouth and referrals will only get you so far. You need to build a well thought out marketing strategy that includes awareness, content creation, nurturing activities, lead generation and opportunity management.
Either you hire a professional marketing firm and teach them your business, which can be expensive, or you invest time, money, energy and resources to develop that marketing strategy yourself. And even though there is a lot of available content and material out there, it’s still up to you to re-brand, adapt and package it so that it’s consistent with your vision and message. You also have to tie it into your CRM and add various social content pieces unique to your business. Not to mention having to do it consistently, and to continuously adjust. Next thing you know you are spending more energy on carving the message than growing your business. Or your marketing efforts are simply inconsistent at best.
What if there is a better way?
What if you had the equivalent of a marketing department at your disposal? An invested partner that knows and understands your business like none can? One that can provide a unique and original yearly marketing program which includes the necessary pieces for you to consistently deliver professional and engaging content that differentiate you in your market?